| 8:00 AM - 9:00 AM | Networking Breakfast + Registration | Private + Complimentary Leadership Sessions |
| 9:00 AM - 9:15 AM | Welcome + Opening Comments |
| 9:15 AM - 9:45 AM | Keynote: Brand Influence, Disrupted |
| 9:45 AM - 10:15 AM | Brand Media Think Tank: Culture Is the Constraint & the Key Sabrina Cherubini, CMO, FULLBEAUTY BrandsMichael Roca, VP, Media, Norwegian Cruise LineDenise Campbell, VP, Marketing, NovartisMelissa Grady Dias, Executive, Measured Wellness |
| 10:15 AM - 10:30 AM | Interactive Mosaics—Priceless Experiences: Mastercard & Netflix |
| 10:30 AM - 10:45 AM | Interactive Mosaics—New Customers for Established Brands |
| 10:45 AM - 11:15 AM | Networking Break | Private + Complimentary Leadership Sessions |
| 11:15 AM - 11:45 AM | Fans & Creators: The Growth Engine Benoit Vatere, Chief Media Officer, Liquid DeathCrystal Duncan, EVP, Brand Engagement, TinuitiPeter Chun, EVP, Global Head, PAC (Platforms, Algorithms & Culture), VaynerXAri Berkowitz, Head, Creator Solutions, PMGSamantha Skey, Advisor, Penske Media Corporation |
| 11:45 AM - 12:00 PM | Transition |
| 12:00 PM - 12:30 PM | Breakout A - Mass Reach, Cult Connection: The Anime Playbook for Modern Brands [in partnership with CyberAgent] | Breakout B - Programmatic Rewired: The New Rules of Automated Media Igor Levin, Sr. Director, Media Analytics & Data Science, KenvueJamie Power, SVP, Addressable Sales, The Walt Disney CompanyHuda Kazi, VP, Ad Technology & Operations, Warner Bros. DiscoveryScott Ensign, CSO, Butler/TillEmily Palmer, Head, Content, Ascendant Network |
| 12:30 PM - 1:30 PM | Networking Lunch [graciously hosted by CyberAgent] |
| 1:30 PM - 2:00 PM | Connected C-Suite: How CMOs Align with CEOs + CFOs on Growth |
| 2:00 PM - 2:30 PM | Marketing that Moves the Business: From Data to Impact |
| 2:30 PM - 3:00 PM | Networking Break | Private + Complimentary Leadership Sessions |
| 3:00 PM - 3:05 PM | What to anticipate in the AI Changes Everything Spotlight [in partnership with Zeta Global] |
| 3:05 PM - 3:35 PM | AI Unfiltered: Inside the Decisions Shaping AI Adoption [in partnership with Zeta Global] |
| 3:35 PM - 4:05 PM | Agentic AI + the Transformation of Shopping |
| 4:05 PM - 4:45 PM | The AI Era: Ice Age or Gold Rush Jenny Zirinsky, Global SVP, Marketing, Communications, & Media Transformation, Colgate-PalmoliveMary Gerzema, EVP, Marketing Intelligence & Consumer Engagement (former), ShiseidoLinsey Loy, Head, Strategic Development & Executive Engagement, Publicis GroupeBabs Rangaiah, CEO, cc:babsMarti Funk, Partner + CMO, Ascendant Network |
| 4:45 PM - 5:25 PM | Leading Through the Tsunami: Marketing Leaders on Navigating Chaos Tara Walpert Levy, VP, Americas, YouTube, YouTubeCasey DePalma McCartney, Chief Brand Communications Officer, Unilever USGabrielle Arnay, VP, Media, SoFiLauren Weinberg, CMO, Supergoop!Julie Yufe, EVP, Managing Director International, A.TeamAmani Duncan, CEO, My Code Media (Ariel Alternatives)Gail Tifford, Managing Director, True Search |
| 5:25 PM - 5:30 PM | Closing Remarks + Rest of Night Details |
| 5:30 PM - 5:45 PM | Transition to Reception + Dinner |
| 5:45 PM - 6:45 PM | Networking Reception Morton's The Steakhouse - 136 Washington St., New York, NY 10006 |
| 6:45 PM - 8:45 PM | Digital Ascendant Community Dinner [graciously hosted by My Code] Morton's The Steakhouse - 136 Washington St., New York, NY 10006 |
