This interactive town hall explores a more immediate and personal tension: as AI reshapes how work gets done, does it accelerate value creation—or push parts of our organizations and careers toward obsolescence?

Moving beyond abstract debates about “AI and intelligence,” this session focuses on how AI is already changing workflows, decision-making, and the structure of marketing organizations. Through candid co-host perspectives, live polling, and small-group discussion, we’ll surface where real progress is happening, where it’s breaking down, and what’s separating teams that are gaining momentum from those falling behind.

The goal is to move from observation to action—identifying the decisions leaders must make now around talent, operating models, and cross-functional alignment to ensure AI becomes an accelerant, not a constraint, on growth and relevance.