Crystal Duncan is the EVP of Brand Engagement at Tinuiti, where she leads the agency’s Creative, CRO, Influencer, and Affiliate practices to deliver integrated, full-funnel campaigns connecting brand storytelling to measurable business outcomes.
A veteran of the influencer and brand marketing space, she launched and scaled Tinuiti’s influencer offering and has built programs for some of the world’s most recognizable consumer and B2B brands. Prior to Tinuiti, Crystal helped build IZEA in its early days and later led influencer marketing teams at Edelman. She is a frequent speaker, mentor, and advocate for accountable, data-informed brand engagement.​