Creator storefronts, fan edits, social storytelling, live events, and commerce are no longer "activation layers"—they are the growth engine. This session explores how brands and media companies are developing participatory ecosystems, where fans are engaging, consuming, creating, amplifying, and selling.

But participation alone doesn't scale. Turning this 360 world into a repeatable growth engine requires marketers to understand who is engaging, where value is created, and how those interactions connect across platforms.

Panelists will unpack how marketers can connect fragmented ecosystems to capture new communities, convert attention, and sustain growth through tentpole moments—not just media spend.