Elspeth Dixon is the head of global brand and digital marketing at New York Life Investment Management, where she leads an integrated marketing function spanning brand, digital, demand generation, and events and sponsorships for one of the largest asset managers. Most of her career has been spent in financial services marketing and communications, on both the client and agency side, focused on how brand, data, and digital experience work together to earn the attention and loyalty of audiences who are informed and selective. Highlights include building the Synchrony brand from the ground up after its spinoff from GE and IPO, and driving the brand and digital transformation of New York Life Investment Management, an $800B+ global asset manager. She believes ideas and strategy are only as good as their execution, and builds teams wired for both.