Full Name
Jay Altschuler
Title
SVP, Global Media
Company
Mastercard
Bio
Jay Altschuler
Senior Vice President, Global Media, Mastercard
Jay Altschuler is a veteran marketing executive with over 30 years of experience leading digital transformation and media innovation at a global scale. As Senior Vice President of Global Media at Mastercard, Jay leads the brand’s global media investment and innovation agenda across both B2C and B2B sectors. He is the strategic architect behind the launch of the Mastercard Commerce Media network—and oversees global measurement frameworks that optimize media performance and attribution, contributing to year-over-year ROI growth while maintaining a gold standard of 99% brand safety.
Jay is currently driving Mastercard’s acceleration into AI-driven optimization and full-funnel media integration, ensuring that emerging technologies and data partnerships align with strict privacy compliance. His career is defined by high-stakes transformations: at Petco, he built a data-led practice that drove a $700M increase in media-attributed sales, contributing to a successful IPO; at Samsung, he delivered $80M in annual cost savings through media buying transformation; and at Unilever, his global mobile strategy earned the company MMA Marketer of the Year.
Recognized as a digital pioneer since the first internet boom at Agency.com, Starcom, and PHD, Jay’s award-winning work has earned a Cannes Lion Gold and the Jack Myers Media Innovation & Creativity Silver Medal. He holds a BA in Business Administration and Marketing from the University of Arizona. After several years in the United Kingdom, Jay now resides in New York with his family and their dog, Graham Cracker Max.
Senior Vice President, Global Media, Mastercard
Jay Altschuler is a veteran marketing executive with over 30 years of experience leading digital transformation and media innovation at a global scale. As Senior Vice President of Global Media at Mastercard, Jay leads the brand’s global media investment and innovation agenda across both B2C and B2B sectors. He is the strategic architect behind the launch of the Mastercard Commerce Media network—and oversees global measurement frameworks that optimize media performance and attribution, contributing to year-over-year ROI growth while maintaining a gold standard of 99% brand safety.
Jay is currently driving Mastercard’s acceleration into AI-driven optimization and full-funnel media integration, ensuring that emerging technologies and data partnerships align with strict privacy compliance. His career is defined by high-stakes transformations: at Petco, he built a data-led practice that drove a $700M increase in media-attributed sales, contributing to a successful IPO; at Samsung, he delivered $80M in annual cost savings through media buying transformation; and at Unilever, his global mobile strategy earned the company MMA Marketer of the Year.
Recognized as a digital pioneer since the first internet boom at Agency.com, Starcom, and PHD, Jay’s award-winning work has earned a Cannes Lion Gold and the Jack Myers Media Innovation & Creativity Silver Medal. He holds a BA in Business Administration and Marketing from the University of Arizona. After several years in the United Kingdom, Jay now resides in New York with his family and their dog, Graham Cracker Max.
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