| 8:00 AM - 9:00 AM | Private + Complimentary Leadership Sessions | Registration + Breakfast |
| 8:15 AM - 9:00 AM | Leadership Workshop: Think Differently, Evolve Up |
| 9:00 AM - 9:10 AM | Welcome + Opening Comments |
| 9:10 AM - 9:40 AM | Ascendant Interview - AI Changes Everything |
| 9:40 AM - 10:15 AM | Talent! Building Teams in the Era of AI |
| 10:30 AM - 11:00 AM | Breakout A: AI-Powered CRM: Personalization That Performs [in partnership with Zeta Global] | Breakout B: AI in Action: Testing + Training for Commerce [in partnership with Criteo] |
| 11:00 AM - 11:30 AM | Networking Break | Private + Complimentary Leadership Sessions |
| 11:30 AM - 12:00 PM | The AI Revolution is Here: Transform Now or Get Left Behind |
| 12:00 PM - 12:30 PM | AI + Research: Keeping People at the Center [in partnership with Material] |
| 12:30 PM - 1:30 PM | Networking Lunch [hosted by CyberAgents] | Private + Invite-Only Focus Group [in partnership with Rembrand] |
| 1:30 PM - 2:00 PM | Charting New Frontiers: Bold Disruption, AI + Modern Brands |
| 2:00 PM - 2:30 PM | Top Innovators on What's Next in Media |
| 2:30 PM - 3:00 PM | The New Media Mindset: Speed + Culture |
| 3:00 PM - 3:30 PM | The Creator Economy: New Rules, New Opportunities Monica Khan, Partner & Head, Digital, Strand EntertainmentJim Louderback, Editor & CEO, Inside The Creator EconomyCrystal Duncan, EVP, Brand Engagement, TinuitiJessica Wang, Executive Director, Content Strategy, General Motors |
| 3:30 PM - 4:00 PM | Networking Break | Private + Complimentary Leadership Sessions |
| 4:00 PM - 4:30 PM | Where to Place Your Sports Media Bets 2026 Christopher Lee, Executive Director, Sports Marketing & Strategic Partnerships, Kaiser PermanenteMargie Pedder, VP, Global Sponsorship, VisaSara Gotfredson, CEO & Founder, Trailblazers Sports GroupJulie Haddon, Board Director, FuboTV & Toca Football |
| 4:30 PM - 5:00 PM | Game On: The Streaming Era of Sports Media Walker Jacobs, Global CRO & President USA, DAZNDan Ackerman, VP, Client Development, The Trade DeskMatthew Barnes, VP, Programmatic Sales, Disney Advertising, DisneyAmy Adams, VP, Media, Discover FinancialBrett Salinas, Head of YouTube Upfront Strategy, Google / YouTube |
| 5:00 PM - 5:30 PM | Power Plays: Talent, Leadership + What’s Next in Sports Marketing |
| 5:30 PM - 5:40 PM | End of Night Details |
| 5:40 PM - 6:30 PM | Networking Reception The Sea |
| 7:00 PM - 9:00 PM | Digital Ascendant Community Dinner [hosted by Transparent Partners] Left Bank Brasserie |
