Sara Gotfredson designs high-performing, high-distribution women’s sports partnerships for brands and agencies. Since 2023, she and her team at Trailblazing Sports Group have injected nearly $10M in media and sponsorship revenue into women’s sports properties and athletes with global brands like CashApp, Google, Fan Duel Honda, L’Oréal, Morgan Stanley, QuickBooks, State Farm, TIAA and Visa.

Trailblazing Sports Group is revolutionizing how brands invest in women's sports. Women-owned and operated, TSG offers a deal marketplace and expert consultancy for striking high-performing brand partnerships for female athletes and women's sports properties. Their newest offering, Trailblazing Moments, addresses the key challenge brands and agencies face today: how to invest in women’s sports at scale. By creating incremental in-game advertising inventory in Connected TV environments —during free throws, goals, celebrations, and other pivotal moments— this solution bridges the gap between surging fan demand and limited media inventory.

Formerly VP of Global Partnerships for Disney and ESPN, Sara's entrepreneurial spirit, deep industry expertise, and passion for fueling growth have made her a true catalyst for change in women’s sports. A proud alumnus of University of San Francisco, soccer mom, and avid fan of women's professional teams, Sara is not just running a company; she is revolutionizing investment in women’s sports.