Name
The Creator Economy: New Rules, New Opportunities
Date & Time
Tuesday, September 9, 2025, 3:00 PM - 3:30 PM
Speakers
Monica Khan, Partner & Head, Digital, Strand Digital
Jim Louderback, Editor & CEO, Inside The Creator Economy
Crystal Duncan, EVP, Brand Engagement, Tinuiti
Jessica Wang, Executive Director, Content Strategy, General Motors
Monica Khan Jim Louderback Crystal Duncan Jessica Wang
Description

Creators aren't talent; they're media companies, entrepreneurs and bran builders. As the lines blur between influence and ownership, marketers must rethink how they engage with this powerful new class of partners. This session unpacks the do's and don'ts of working with creators who control distribution, shape culture and drive commerce.

Session Type
Content