Crystal Duncan is a veteran in the Brand, Creative and Influencer Marketing industry, with a focus on developing integrated programs for major brands. As the EVP of Brand Engagement at Tinuiti, a performance marketing firm, she launched and developed the agency's influencer practice. In addition, she oversees the agency’s Affiliate, Creative and CRO offerings. Her work at Tinuiti involves leveraging data and technology to create full-funnel, results-driven campaigns for brands - how media and Creative work together is both an art and science, which Tinuiti has mastered.

A sought-after thought leader, Duncan has a long history in the industry, having helped build the influencer shop IZEA as one of its first 10 employees and later leading parts of the US Influencer business at the PR agency Edelman. She is also a leader in the community, serving as an early on member and mentor for the group Women in Influencer Marketing (WIIM), a networking group for women in the industry. Duncan is a frequent speaker at industry events like Social Media Week, BlogHer, and Ad:Tech, where she advocates for an approach that provides measurable impact and accountability in brand engagement and influencer marketing efforts.