Brett Salinas, Head of YouTube Upfront Strategy, is responsible for go-to-market strategies for YouTube's Upfront and bringing premier sponsorship opportunities to market, including partnerships with Coachella, the NFL, and the Game Awards. Passionate about the fast-changing video landscape and the Creator Economy, Brett focuses on developing transformative video and Creator-led solutions that drive growth for advertisers. Prior to Google, he led Strategy and Performance Media at various media agencies, most recently at Omnicom, where he guided digital initiatives for world-class brands like PepsiCo, Nissan, and GSK. Brett is a graduate of Pepperdine University.