Peter Summersgill is Senior Director of Consumer Insights at Sony Interactive Entertainment, where he has championed the voice of the gamer globally for more than 15 years. He has led insights efforts across two major console launches and countless games and services, ensuring that consumer perspectives shape product marketing and strategic decision-making. With deep expertise in both qualitative and quantitative research, Peter has more recently expanded his focus to integrate social listening and AI-driven data analysis—bringing a richer, real-time understanding of the gaming community to the organization.