This fireside interview explores the leadership lessons behind Ekta Chopra's rise as Chief Digital Officer of e.l.f. Beauty and how she's driving transformation at the intersection of AI, media, and culture. From pioneering digital adoption and experimenting with new platforms to forging bold plays in sports marketing, Chopra will share how e.l.f. is rewriting the rules for beauty in a world defined by disruption. Expect real talk on AI experimentation, connecting with new audiences, and what it takes to stay ahead in culture's fast-moving lanes.