Alix Hart is a senior marketing executive with a proven track record generating topline growth, brand awareness, engagement, demand generation, and advocacy through digital media and marketing. Her experience spans multiple industries and audiences, including Retail, CPG, Media, and Tech, and is passionate about developing clear brand strategies and value propositions in B2C and B2B.
She has built digital partnerships, CRM, media, and digital and web strategies for leading brands at Pepsi, Best Buy, Dyson, and Time Inc. Currently, and lead a team of over 200+ marketing professionals around the world to drive Brand Strategy, Digital, and Advertising at Symantec, including Social Media, Digital Marketing, Content Marketing, Demand Generation, Global Brand Strategy, Media (including Search), and CRM/Marketing Automation.