| 8:00 AM - 9:00 AM | Private + Complimentary Leadership Sessions | Registration + Breakfast |
| 8:15 AM - 9:00 AM | Leadership Workshop: Think Differently, Evolve Up |
| 9:00 AM - 9:10 AM | Welcome + Opening Comments |
| 9:10 AM - 9:40 AM | Ascendant Interview - AI Changes Everything |
| 9:40 AM - 10:15 AM | Talent! Building Teams in the Era of AI |
| 10:30 AM - 11:00 AM | Breakout A: AI-Powered CRM: Personalization That Performs [in partnership with Zeta Global] | Breakout B: AI in Action: Testing + Training for Commerce [in partnership with Criteo] |
| 11:00 AM - 11:30 AM | Networking Break | Private + Complimentary Leadership Sessions |
| 11:30 AM - 12:00 PM | The AI Revolution is Here: Transform Now or Get Left Behind |
| 12:00 PM - 12:30 PM | AI + Research: Keeping People at the Center [in partnership with Material] |
| 12:30 PM - 1:30 PM | Networking Lunch [hosted by CyberAgents] | Private + Invite-Only Focus Group [in partnership with Rembrand] |
| 1:30 PM - 2:00 PM | Charting New Frontiers: Bold Disruption, AI + Modern Brands |
| 2:00 PM - 2:30 PM | Top Innovators on What's Next in Media |
| 2:30 PM - 3:00 PM | The New Media Mindset: Speed + Culture |
| 3:00 PM - 3:30 PM | The Creator Economy: New Rules, New Opportunities Monica Khan, Partner & Head, Digital, Strand EntertainmentJim Louderback, Editor & CEO, Inside The Creator EconomyCrystal Duncan, EVP, Brand Engagement, TinuitiJessica Wang, Executive Director, Editorial & Content Strategy, General Motors |
| 3:30 PM - 4:00 PM | Networking Break | Private + Complimentary Leadership Sessions |
| 4:00 PM - 4:30 PM | Where to Place Your Sports Media Bets 2026 Christopher Lee, Executive Director, Sports Marketing & Strategic Partnerships, Kaiser PermanenteMargie Pedder, VP, Global Sponsorship, VisaSara Gotfredson, CEO & Founder, Trailblazers Sports GroupJulie Haddon, CMO (former), FuboTV & Toca Football |
| 4:30 PM - 5:00 PM | Game On: The Streaming Era of Sports Media Walker Jacobs, Global CRO & President USA, DAZNDan Ackerman, VP, Enterprise Advertising Sales, The Trade DeskMatthew Barnes, VP, Programmatic Sales, Disney Advertising, DisneyAmy Adams, Vice President, Media, Discover FinancialBrett Salinas, Head of YouTube Upfront Strategy, Google / YouTube |
| 5:00 PM - 5:30 PM | Power Plays: Talent, Leadership + What’s Next in Sports Marketing |
| 5:30 PM - 5:40 PM | End of Night Details |
| 5:40 PM - 6:30 PM | Networking Reception The Sea |
| 7:00 PM - 9:00 PM | Digital Ascendant Community Dinner [hosted by Transparent Partners] Left Bank Brasserie |
