| 8:00 AM - 8:45 AM | From Hype to Action: Practical AI for Digital Leaders |
| 8:00 AM - 9:00 AM | Private + Complimentary Leadership Sessions | Registration + Networking Breakfast |
| 9:00 AM - 9:15 AM | Opening Remarks |
| 9:15 AM - 9:55 AM | Ascendant Interview: A Future-Ready Chat with a Stand-Out Original |
| 9:55 AM - 10:25 AM | How the Cookie Crumbles: Privacy, Targeting & the Future of Digital Advertising | in partnership with YIELDMO |
| 10:25 AM - 10:30 AM | Coach Introductions Alan Gellman, Executive Coach & Leadership Development, Convivo LeadershipBabs Rangaiah, CEO, cc:babsErin Passan, Consultant, Spencer StuartPree Rao, Global Marketing & Sales Practice Co-Leader, Egon ZehnderRyan Bonner, Partner, Marketing & Technology Practice Group Leader, Bespoke PartnersAmanda Setili, President, Setili & Associates, LLC |
| 10:30 AM - 11:00 AM | Critical Skills + Traits for Marketers Today |
| 11:00 AM - 11:30 AM | Networking Break | Private + Complimentary Leadership Sessions |
| 11:30 AM - 12:05 PM | Roundtable A: Future-Proofing Your Media Strategy [in partnership with: Amperity] | Roundtable B: US Hispanic Marketing Best Practices | Roundtable C: Building a High LQ Culture | Roundtable D: Rethinking Your Tech Stack |
| 12:10 PM - 12:20 PM | 1:1 Ascendant Connections (self-select, dual opt-in) |
| 12:25 PM - 12:35 PM | 1:1 Ascendant Connections (self-select, dual opt-in) |
| 12:35 PM - 1:30 PM | Networking Lunch |
| 1:30 PM - 1:55 PM | Ripped from the Headlines: AI & Marketing: Paradise or Apocalypse |
| 1:55 PM - 2:25 PM | Disrupting for Good: Evolving Leadership Practices + The Consumer Experience |
| 2:25 PM - 2:55 PM | Media Buyers Weigh In! Amy Adams, VP, Media, Discover FinancialKatie Ford, Head, US Media, NovartisSean Muzzy, Global President, KinessoMarti Funk, Partner + CMO, Ascendant Network |
| 2:55 PM - 3:25 PM | Networking Break | Private + Complimentary Leadership Sessions |
| 3:25 PM - 3:40 PM | Driving Brand Success with Performance Advertising [in partnership with CyberAgent |
| 3:45 PM - 4:15 PM | Ascendant Fireside: The Future of Digital Advertising |
| 4:15 PM - 5:00 PM | C-Suite Think Tank: Future-Forward Todd Kaplan, CMO, Pepsi, PepsiCoKatie Williams, CMO, US, HaleonCheryl Guerin, EVP, Global Brand Strategy & Innovation, MastercardJoanna OConnell, Chief Intelligence Officer, OMG NA |
| 5:00 PM - 5:30 PM | Ascendant Interview: Driving Growth with Big Picture Thinking |
| 5:30 PM - 5:45 PM | Sora + Wavv AI Demo & Fireside Chat |
| 5:45 PM - 5:50 PM | Closing Remarks |
| 6:00 PM - 7:00 PM | Digital Ascendant Community Reception |
| 7:00 PM - 9:00 PM | Digital Ascendant Community Dinner Morton's The Steakhouse |
| 8:00 AM - 8:45 AM | “Bring It” Executive Presence Workshop |
| 8:00 AM - 9:00 AM | Private + Complimentary Leadership Sessions | Registration + Networking Breakfast |
| 9:00 AM - 9:15 AM | Opening Remarks |
| 9:15 AM - 9:45 AM | WARNING! WARNING! Combating AI - Enabled Bad Actors |
| 9:45 AM - 10:15 AM | AI for Marketing Home Runs |
| 10:15 AM - 10:45 AM | Networking Break | Private + Complimentary Leadership Sessions |
| 10:45 AM - 11:20 AM | Future Ready: The Coming Winners + Losers of Commerce Media Mark Grether, VP & GM, Uber Advertising, UberChristine Foster, VP, Product Strategy & Media Operations, KPMLauren Wiener, Managing Director & Partner, BCGParbinder Dhariwal, VP & GM, CVS Media Exchange (CMX), CVS, CVSTerence Kawaja, CEO & Founder, LUMA |
| 11:20 AM - 11:45 AM | Closing Fireside: Future Ready??!! |
| 11:45 AM | Closing Remarks |
| 11:45 AM - 12:15 PM | It's a Wrap + Closing Networking | RMN Ascendant Boot Camp Registration |
