Full Name
Amy Lanzi
Title
CEO
Company
Digitas North America
Bio
Amy Lanzi
CEO, Digitas NA
Chairperson, Publicis Commerce
Amy Lanzi is the CEO of Digitas North America. She’s focused on delivering new solutions for Digitas clients, tapping into the agency’s Creative, Media, Data and Technology expertise. Her ability to connect products and services; infused with a commerce lens will lead the agency forward in the next generation of growth. Prior to joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit comprised of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company’s biggest new business wins; was key driver behind some of Publicis Groupe’s most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company’s largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands. Today, she remains Chairperson of Publicis Commerce in addition to her role as CEO of Digitas, NA.
Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute’s “Executive of the Year” and “Industry Impact” winner; and Campaign US’s “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity.
Prior to joining Publicis, Amy spent 20+ years at Omnicom's TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San
Francisco, Bentonville and London.
CEO, Digitas NA
Chairperson, Publicis Commerce
Amy Lanzi is the CEO of Digitas North America. She’s focused on delivering new solutions for Digitas clients, tapping into the agency’s Creative, Media, Data and Technology expertise. Her ability to connect products and services; infused with a commerce lens will lead the agency forward in the next generation of growth. Prior to joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit comprised of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company’s biggest new business wins; was key driver behind some of Publicis Groupe’s most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company’s largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands. Today, she remains Chairperson of Publicis Commerce in addition to her role as CEO of Digitas, NA.
Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute’s “Executive of the Year” and “Industry Impact” winner; and Campaign US’s “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity.
Prior to joining Publicis, Amy spent 20+ years at Omnicom's TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San
Francisco, Bentonville and London.
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