Full Name
Mary Gerzema
Title
EVP, Marketing Intelligence & Consumer Engagement
Company
Shiseido
Bio
Well-established marketing and media professional with diverse client and agency experiences including large matrixed global organizations, creatively focused agencies and data-driven agencies and client teams. Has provided leadership across a range of roles, from practitioner, influencer, enabler and change agent. Adept at navigating different organizational structure and corporate cultures to drive results. Has a track record of success in building new capabilities and inspiring teams, creating a vision, setting goals and achieving results while iterating for continuous improvement. Energized by the accelerated change and advancements in digital marketing and media and appreciative of the opportunities this creates for brands and how they can better understand, engage and build relationships with consumers.
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