Matias Perel is a transformational executive and industry leader in AI-driven marketing, data intelligence, and business growth. At Zeta Global, Matias leads the U.S. Hispanic Business within the Multicultural division and oversees the Latin America business, ensuring AI-powered marketing solutions effectively reach and engage diverse audiences.

Previously, Matias founded and scaled multiple companies, including Latin3, a pioneering digital marketing agency that evolved into a full-service, performance-driven business, integrating online and offline strategies. Through his work with agencies, he led marketing initiatives for several Fortune 500 companies, including Google, Dell, PepsiCo, Visa, and Unilever, among others.

Matias holds an Owner/President Management (OPM) certification from Harvard Business School and a Bachelor of Science in Business Administration from the Questrom School of Business at Boston University.