Schedule: RMN Europe Ascendant Boot Camp

May 21, 2025
10:30 AM - 11:30 AM	Registration
11:30 AM - 12:30 PM	Community Lunch + Networking [hosted by Topsort]
12:30 PM - 12:45 PM	Opening Comments Susan MacDermid, Founder + CEO, Ascendant Network Paul Dahill, Managing Director, Sales EMEA, Koddi Sam Knights, CEO, SMG
12:45 PM - 1:15 PM	First Look Research: How to Unlock the Retail Media Opportunity Henry Leon, Managaing Director & Partner, BCG Daniel Gospodinov, Partner, Boston Consulting Group
1:15 PM - 1:45 PM	Inflection Point: Onsite, Programmatic + SSPs [in partnership with Koddi] Alex Prouhet, Director, Offsite Digital Media & Trading, Nectar360 Elliott Nix, GM, Global Client Development, The Trade Desk Harsh Jiandani, Chief Commercial Officer, Koddi
1:55 PM - 2:35 PM	Roundtable 1A: Solving Internal Silos Tom Priestman, Director, Client Services, Nectar360 Daniel Gospodinov, Partner, Boston Consulting Group	Roundtable 1B: Measurement Challenges: The Shift Away from Short-Term Thinking Bianca Hall, Sr. Insight Director, SMG Donia Baddou, Global VP, Partnerships, Lumen Research	Roundtable 1C: Commerce Media Best Practices Paul Dahill, Managing Director, Sales EMEA, Koddi Ash White, Managing Partner, Total Commerce, Denstu
2:35 PM - 3:05 PM	Networking Break
3:05 PM - 3:35 PM	Brand Think Tank Sarah Oxley, Sr. Specialist, Shopper Marketing, Arla Foods Diane de la Baronniere, Global eCommerce Media Director, Haleon Susan MacDermid, Founder + CEO, Ascendant Network
3:35 PM - 4:05 PM	The End of the Old Funnel? How AI, Relevance + Checkout Real Estate Change the Game for Advertisers [in partnership with Rokt] Stacy Gratz, Sales & Marketing Director, Tesco Media & Insight Platform Alex Knapman, Retail Media Lead, Halfords Marc Allsop, Head, EMEA, Rokt
4:05 PM - 4:35 PM	GM Think Tank 1 Stephanie Kalkoene, Director, Advertising Strategy & Business Development, bol. Anousha Jeffries, Commercial Transformation Lead, John Lewis Partnership Nick Ashley, Client Development Director, Tesco Media & Insight Platform Paul Stafford, Head, Retail Media, Superdrug
4:35 PM - 5:05 PM	Ascendant Interview Maurits Priem, VP, Monetization Europe & Indonesia, AD Retail Media Susan MacDermid, Founder + CEO, Ascendant Network
5:05 PM - 5:35 PM	Reception
6:00 PM - 8:00 PM	RMN Europe Ascendant Community Dinner Gaucho City Of London, 1 Bell Inn Yard, City of London, London EC3V 0BL, UK
May 22, 2025
8:00 AM - 9:00 AM	Registration + Networking Breakfast
9:00 AM - 9:10 AM	Opening Comments Susan MacDermid, Founder + CEO, Ascendant Network
9:10 AM - 9:40 AM	First Look Research: UK + Germany + France RMN Trends Bill Fisher, Principal Analyst, eMarketer
9:40 AM - 10:10 AM	GM Think Tank 2 Charina Lumley, Managing Director, Douglas Marketing Solutions Carlos Paulo, Managing Director, Endless Retail Media Solutions Elton Ollerhead, Director, ASOS Media Group, ASOS Colin Lewis, Director, Retail Media Works
10:10 AM - 10:40 AM	Agency Think Tank Yara El Saadani, EMEA Commerce Strategy Director, GroupM Sam Knights, CEO, SMG Steve Ricketts, Chief Commerce Officer, Publicis Media Claire Leon, Co-Founder, Acorn-i (Brandtech Group) Fiona Davis, Global GM, Overline
10:40 AM - 11:10 AM	Integrating Retail Media: Technology + Culture [in partnership with Epsilon] Amo Aujla-Tse, Retail Media Strategy Lead, Publicis Commerce Jack Johnson, Head, Retail Media, Ocado Retail Leila Sheridan, Director, Epsilon Retail Media
11:10 AM - 11:30 AM	Networking Break
11:30 AM - 12:00 PM	What You Don’t Measure Can Hurt You: The Case for Retail Media Transparency [in partnership with AppsFlyer] Catalina Salazar, Global Head, Retail Media, Wolt Tami Harrigan, VP, Global Business Development, AppsFlyer
12:00 PM - 1:00 PM	Community Lunch [hosted by Topsort]
1:00 PM - 1:40 PM	Roundtable 2A: Performance, Personalization, Privacy: Smarter Targeting, On + Offsite [in partnership with MetaRouter + Moloco] Tom Goulden, Customer Commercial Director, The Very Group Nikhil Raj, President, MetaRouter Kim Ludlow, Head of EMEA, Moloco	Roundtable 2B: AI's Impact on Retail Media [in partnership with SMG] Claire Trbovic, Group Business Director, Incubation Hub, SMG Ollie Shayer, Sr. Director, Global Strategy & Innovation, SMG	Roundtable 2C: In-Store Best Practices Jay Friedman, Strategic Advisor, Goodway Group Reilly Moore, International Lead, Caper AI, Instacart
1:50 PM - 2:20 PM	Managing the Frankenstack: Fixing Fragmentation in Retail Media [in partnership with Vantage] Katrina Smart, VP, Digital Commerce, Europe, Mars United Commerce Drew Cashmore, Chief Strategy Officer, Vantage
2:20 PM - 2:50 PM	Scaling Smart: The Art + Science of Retail Media Platform Transformation Alexandra Beneduce van Cruysen, Digital Experience Strategist & Architect, Deloitte Jessica Cooke, Director, Media & Loyalty, Stonegate Group Kaitlin Craig, Partner, Retail Media Proposition Strategy & Development Manager, John Lewis Partnership
2:50 PM - 3:20 PM	Networking Break
3:20 PM - 3:50 PM	How Unexpected Partnerships Lead to Growth [in partnership with Instacart] Schuyler Blyth, Sr. Director, Merchandising Marketing, Thrive Market Alice Luong, Sr. Director, Market Strategy, Ecommerce & Ads, Instacart Alice Anson, Director, Digital Media, Nectar360
3:50 PM - 4:30 PM	Closing Keynote: What's Ahead for Commerce Media? Amir Rasekh, Managing Director, Nectar360 Jason Wescott, Global Head, Commerce Solutions, GroupM Matthew (Corbs) Corbin, Head, Global Growth, Accenture Song Paul Wright, Head, International, Uber Ads, UK
4:30 PM - 4:45 PM	Closing Comments Susan MacDermid, Founder + CEO, Ascendant Network Paul Dahill, Managing Director, Sales EMEA, Koddi Sam Knights, CEO, SMG
5:00 PM - 7:00 PM	Private RMN Europe Ascendant Council Meeting The Moniker, 25 Fenchurch Ave, City of London, London EC3M 5AD, UK

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