Nikhil has been in the retail media industry for nearly 15 years. He was the founding lead for Walmart's as business, WMX in 2011, now called Connect. He was then recruited by Bain & Company as a Partner in San Francisco to create their retail media practice. He advised clients across retail, CPG and adtech on their strategy in this industry. He helped create Moloco's retail media market entry strategy while at Bain, and then joined Moloco to help scale their business 6X in 2 years as Chief Business Officer of Retail Media.

Nikhil is currently the President of Metarouter, a customer data infrastructure company enabling several large retailers and marketplaces around the world to create their retail media audience targeting, measurement and optimization data infrastructure for both onsite and offsite ads.