Amo Aujla-Tse is an experienced leader in retail media and currently serves as the Retail Media Strategy Lead at Publicis. She has a strong track record of developing effective retail media strategies for both pureplay and omnichannel retailers in the UK. Amo specialises in crafting and executing comprehensive strategies that drive revenue, connect commerce journeys, and integrate brand and shopper insights across various sectors, including FMCG and Beauty. Her strategic expertise breaks down silos and uncovers new opportunities, making her an invaluable asset in digital commerce. Prior to her role at Publicis Media, Amo spent 9 transformative years at Mindshare UK, where she led the Unilever UK eCommerce account and successfully grew brands across major retailers.