| 8:00 AM - 9:00 AM | Brand-Only Encoding AI™ Morning Track Registration + Community Breakfast (invite only) [in partnership with Transparent Partners] | Commerce Media-Only Workshop™ Registration + Community Breakfast (invite only) | RMN <> Creator Co-Lab Deep Dive Registration + Community Breakfast (invite only) [in partnership with Inmar Intelligence] |
| 9:00 AM - 11:00 AM | Commerce Media-Only Workshop™ (invite only) Alex Arnott, Group Director, Commerce & Retail Media, DentsuFaizan Mian, Head, Partnerships, Uber AdvertisingDaniel Gospodinov, Partner, Boston Consulting GroupCarey Piraino, Director, Strategic Partnerships, Kinective Media by United AirlinesGreg Archibald, VP, Global Ad Sales, PayPal Ads |
| 9:00 AM - 11:30 AM | Brand-Only Encoding AI™ Morning Track (invite only) [in partnership with Transparent Partners] Jen Ramey, VP of Customer Acquisition, Caesars DigitalEric Jamison, Marketing Director, Nestlé Health ScienceDavid Galinsky, Head of Omnichannel Measurement & Analytics, The Wendy's CompanyDarren Rankine, CTO, Agentic Marketing Solutions, Transparent PartnersBryan Simkins, EVP, Technical Solutions, Transparent PartnersHannah Ventola Kessler, Principal Consultant, Transparent PartnersAayushi Gandhi, Sr. Analyst, Transparent PartnersAaron Fetters, CEO, Transparent PartnersMarti Funk, Partner + CMO, Ascendant Network | RMN <> Creator Co-Lab Deep Dive (invite-only) [in partnership with Inmar Intelligence] Emily Vallor, Head, Product & Operations, RedVest MediaErin Amundson, Sales Director, Retail Media, Inmar IntelligenceAndrew Lipsman, Founder & Chief Analyst, Media, Ads + CommerceBenjamin Weisel, Sr. Director; Reporting & Ops, DICK'S MediaNicole Lesinski, Director, eCommerce & Digital Strategy, Nestlé USA |
| 10:45 AM - 11:30 AM | General Registration + Networking |
| 11:00 AM - 11:45 AM | Private Invite-Only Focus Group [in partnership with Koddi] |
| 11:30 AM - 12:30 PM | Community Lunch [graciously hosted by SMG] |
| 12:30 PM - 1:00 PM | Opening Comments |
| 1:00 PM - 1:30 PM | First-Look Research [in partnership with McKinsey & Company] |
| 1:30 PM - 2:10 PM | The Next Chapter of Commerce: Winning in the Age of Agentic AI [in partnership with Criteo] |
| 2:10 PM - 2:40 PM | GM Think Tank Elyse Blouin, VP & GM, Lowe's Media Network, Lowe's Media NetworkLiz Primm, VP, Strategic Partnerships, BabylistStacy Torstrick, Managing Director eComm Merchandising & Site Ops + GM Retail Media, H-E-BPeter Giordano, GM Ads Platform & Strategy, DoorDashJoell Robinson, Director, Retail Media, Circle K |
| 2:40 PM - 2:55 PM | Networking + Transition [graciously hosted by Moloco] |
| 2:55 PM - 3:25 PM | Breakout A - Take Control of Your Data (& Put it to Work!) [in partnership with MetaRouter] | Breakout B - Turning Trust into Revenue: The Customer Experience Dividend [in partnership with Nift] | Breakout C - The Missing Data Piece: Scaled Audiences Faster [in partnership with GrowthLoop] |
| 3:25 PM - 3:35 PM | Transition |
| 3:35 PM - 4:15 PM | Roundtable 1A - Data Partnership Potential + Pitfalls [in partnership with The Trade Desk] | Roundtable 1B - M4: Merchant, Marketer, Media, Metrics [in partnership with In-Store Marketplace] | Roundtable 1C - Self-Service: Growth vs. Control [in partnership with Symbiosys] | Roundtable 1D - Can Brand Budget-Funded Instant Discounts Be Profitable? [in partnership with Particular Audience] | Roundtable 1E - CMNs: Operational Excellence in the Early Years [in partnership with Placements AI] |
| 4:15 PM - 4:30 PM | Networking + Transition [graciously hosted by Moloco] |
| 4:30 PM - 5:00 PM | FACT vs. FRICTION: What Unlocks the Next Stages of Growth? [in partnership with Rokt] |
| 5:00 PM - 5:30 PM | Ascendant Interview |
| 5:30 PM - 5:35 PM | Closing Remarks + Rest of Night Details |
| 5:35 PM - 6:05 PM | Community Reception [graciously hosted by Fluent] The Sea |
| 6:05 PM - 6:35 PM | Transition to "Big Moves" Reception + Dinner |
| 6:35 PM - 8:35 PM | RMN Americas Ascendant "Big Moves" Dinner [graciously hosted by Criteo] Cetrella |
| 8:00 AM - 8:45 AM | Registration + Community Breakfast |
| 8:45 AM - 9:00 PM | Opening Comments |
| 9:00 AM - 9:30 AM | Town Hall: The View from the Buy Side |
| 9:30 AM - 10:00 AM | 2027: The Year of Collaboration [in partnership with Koddi] Alyson Soderberg, Sr. Director, UB Media, UltaJeffrey Bustos, SVP, Retail Media Analytics, MerkleSam Walston, VP, Media, Insights & Incentives, 84.51˚ (Kroger Precision Marketing)Reece Jones, GM, Commerce Media, OpenTableEric Brackmann, VP, Commerce Media, Koddi |
| 10:00 AM - 10:15 AM | Networking + Transition [graciously hosted by The Trade Desk] |
| 10:15 AM - 10:45 AM | Breakout D - From Walled Gardens to Retail Media: Using Cross-Media Intelligence to Win National Budgets [in partnership with LiveRamp] | Breakout E - Building In-Store Retail Media that Shoppers Welcome [in partnership with Grocery TV] | Breakout F - The Next Frontier: Where Retail Media Meets CTV [in partnership with Moloco] |
| 10:45 AM - 10:55 AM | Transition |
| 10:55 AM - 11:35 AM | Roundtable 2A - The RMN/CMN Technology Decision: Build, Buy or Partner? [in partnership with Criteo] | Roundtable 2B - Budget Allocations for In-Store: “Skate Where the Puck Is Going” [in partnership with QSIC] | Roundtable 2C - Can Retail Media Drive Retail Sales: If Not, So What? [in partnership with Zitcha] | Roundtable 2D - Infrastructure + the AI Stress Test [in partnership with Topsort] |
| 11:35 AM - 12:30 PM | Community Lunch [graciously hosted by LiveRamp] |
| 11:45 AM - 12:30 PM | Private Invite-Only Focus Group [in partnership with Recess] |
| 12:30 PM - 1:10 PM | Roundtable 3A - Overcoming Omnichannel Obstacles [in partnership with Kevel] | Roundtable 3B - Rethinking In‑Store Engagement at the Point of Exit [in partnership with Fluent] | Roundtable 3C - Agencies, Brands + Agentic without a Data Scientist [in partnership with Xnurta] | Roundtable 3D - Near-Endemic to Non-Endemic: Making the Leap? [in partnership with Adjoe] |
| 1:10 PM - 1:30 PM | Networking + Transition [graciously hosted by The Trade Desk] |
| 1:30 PM - 2:10 PM | Roundtable 4A - In-Store: Ready to Believe, Not Ready to Buy? [in partnership with T-Mobile] | Roundtable 4B - The CTV Premium: Amplifying Your Offsite [in partnership with PubMatic] | Roundtable 4C - Agentic Readiness + RMNs [in partnership with The Desire Company] |
| 2:10 PM - 2:25 PM | Networking + Transition [graciously hosted by The Trade Desk] |
| 2:25 PM - 2:55 PM | Agency Think Tank: Agency Evolution Elizabeth Marsten, VP, Commerce Media, TinuitiClaudia Johnson, Chief Solutions Officer, Integrated Commerce, OmnicomTaren King, VP, Consulting & Technology, DenstuKelley Gott, GTM Lead, Retail & Commerce Media, AccentureMarti Funk, Partner + CMO, Ascendant Network |
| 2:55 PM - 3:15 PM | 7th Inning Stretch |
| 3:15 PM - 4:15 PM | Inflection Point! After SHOWCASE, Looking to 2027 |
| 4:15 PM - 4:55 PM | Austin Leonard's Afternoon Drive April Carlisle, EVP, Commerce, Spark FoundryNicole Lesinski, Director, eCommerce & Digital Strategy, Nestlé USAPatrick O'Leary, Founder & CEO, BoostrAustin Leonard, VP & GM, Dollar General Media Network |
| 4:55 PM - 5:00 PM | Closing Remarks |
| 5:00 PM - 5:15 PM | Transition to Council Meeting |
| 5:15 PM - 6:15 PM | Private RMN Americas Ascendant Council Meeting |
| 6:15 PM - 7:00 PM | Transition to Thank You Party |
| 7:00 PM - 9:00 PM | RMN Americas Ascendant Thank You Party Pizzeria Delfina, 651 Emerson St, Palo Alto, CA 94301 |