Erin Amundson leads retail media partnerships at Inmar Intelligence and helps shape retail media strategy across the organization. She works at the intersection of brands, retailers, and media, helping clients navigate an increasingly complex retail media landscape and identify the right partners and solutions to achieve their goals.

She collaborates closely with retail partner leads alongside internal strategy and commercialization teams to bring new partnerships and offerings to market, develop custom programs, and turn retailer capabilities into actionable opportunities for brands. She is passionate about simplifying retail media, building strong partnerships, and helping brands connect media investment more closely to the point of purchase.