Retail media is maturing quickly, but not evenly. Join senior leaders from REWE Group, Harrods, HelloFresh, Sobeys as they explore how retail media is evolving across different customer journeys and what happens when agentic commerce and AI begin to reshape consumer behavior. This conversation will compare media networks across different industry verticals (grocery, luxury, and meal kits) across different regions. How do these executives approach attribution and “closing the loop”? What do they do when there isn’t a simple performance story? The group will dig into the realities of endemic vs non‑endemic advertising, non‑endemic data sales, customer trust, as well as the growing importance of first‑party and loyalty data.