Jason Bennicoff — Head of Retail Media, Empire Media+ at Sobeys

Jason is a retail media pioneer with nearly three decades of experience driving innovative strategic marketing, media, and commercial growth initiatives across major retail and consumer platforms. Currently serving as General Manager and Head of Retail Media for Empire Media+ at Sobeys, Canada’s second-largest grocer with nationwide banners including Sobeys, IGA, and Safeway, Jason leads the development and execution of omnichannel retail media initiatives that strengthen retailer-partner relationships and unlock new revenue streams.

Prior to his current role, Jason held senior leadership positions in retail media and marketing at Chewy.com, Target, Walmart, and General Mills. Jason holds bachelor’s and master’s degrees from the Carlson School of Management at the University of Minnesota. He has a son and daughter in college in the US and currently resides in Halifax with his wife, Chastity, and their two dogs.