Christian is an enthusiast for Retail since his early days and has been working at REWE group for 16 years now in various positions in consulting, strategy and customer loyalty. He had a decisive part in building up the loyalty scheme and insight driven retailing at REWE. In his responsibility for Retail Media Connect lies the scaling of REWE Groups Retail Media business which has evolved to be a trailblazer in Germanys Retail Media scene.