David Wijland is Senior Director of Global Retail Media at HelloFresh, where he leads the company’s global retail media agenda across physical and digital channels in North America, Europe and Australia. With more than 15 years of experience in digital advertising, commercial strategy and business development, he focuses on building scalable omnichannel solutions that help brands connect with consumers in high-intent moments. His work sits at the intersection of first-party data, strategic partnerships and innovation, driving customer engagement and sustainable, high-margin growth.