Schedule: RMN Europe Ascendant Boot Camp

Attention Ascendant Attendees! Please review your calendar invite + "know before you go" email (to be sent day prior) from rmnconcierge@ascendantnework.com for your custom schedule.

There are different registration times (all local GMT time) on Tuesday, 18 Nov (day 1), as well as dedicated locations customized by attendee—please note your check in time + location based on your calendar invite + email you receive the day prior:

Tuesday, 18 Nov (Day 1):
- 10:30am at BCG OR 2:30pm at DL/78
Wednesday, 18 Nov (Day 2):
- 8am registration check + location same for all attendees
- Lunch time + location will vary by attendee, so please check your calendar invite

Nov 18, 2025
10:30 AM - 11:30 AM	RMN Europe Registration
11:15 AM - 12:00 PM	Private + Invite-Only Focus Group [in partnership with Nift] Yara Daher, Partner, Colosseum Strategy
11:30 AM - 12:15 PM	Community Lunch [graciously hosted by Mirakl]
12:15 PM - 12:45 PM	Opening Comments Susan MacDermid, Founder + CEO, Ascendant Network Jill Orr, Global SVP GTM, Retail Media, Criteo Daniel Gospodinov, Partner, BCG
12:45 PM - 1:15 PM	First-Look Research: How to Future-Proof RMNs Daniel Gospodinov, Partner, BCG
1:15 PM - 1:45 PM	How Retailers Can Compete for Media Dollars: Is Technology Enough? [in partnership with Criteo] Christof Baer, Head, Performance Marketing, Kimberly-Clark Stephen Mader, Managing Director, Commercial Development, Criteo
1:45 PM - 2:15 PM	GM Think Tank - Day 1 Lucia Mastromauro, Global VP, Advertising, Deliveroo Marcin Bruś, Group Director, Advertising, Allegro Elton Ollerhead, Director, ASOS Media Group
2:15 PM - 2:35 PM	Transition + Networking Break
2:35 PM - 3:15 PM	Roundtable 1A - AI + the New Shopping Journey: How to Prepare [in partnership with PubMatic] Andy Barratt, Head, Retail Media, Currys Babs Kehinde, Sr. Director, Commerce Media, EMEA, PubMatic	Roundtable 1B - Insights + Measurement Without Losing Control of Your Data [in partnership with AppsFlyer] James Waterworth, Head, Retail Media, Frasers Group Tami Harrigan, VP, Business Development, AppsFlyer Matthew Hanlon, Director, Omnichannel & Media, The Boots Group	Roundtable 1C - The Agency's Changing Role in Retail/Commerce Media Yara El Saadani, EMEA Commerce Strategy Director, WPP Media Claire Leon, Founder, Acorn-i
3:15 PM - 3:40 PM	Transition + Networking Break
3:40 PM - 4:10 PM	Brand Think Tank: Make It Easier to Spend on You vs. Amazon Emma Houslander, Global Retail Media Lead, Mars Pet Nutrition Guy Keeling, VP, Global Digital Commerce, Barilla Brad Berens, Chief Content + Communications Officer, Ascendant Network Michele Dainty, Marketing Director, Shopper UK&I, pladis Global
4:10 PM - 4:40 PM	Reaching Consumers in All the Moments That Matter [in partnership with The Trade Desk] Matthew Fantazier, VP, Retail Data Partnerships, The Trade Desk Katie Moreton, Grocery Shopper Marketing Lead, The Magnum Ice Cream Company
4:40 PM - 5:10 PM	Keynote Interview Richard Nunn, CEO, United Airlines MileagePlus, United Airlines Susan MacDermid, Founder + CEO, Ascendant Network
5:10 PM - 5:15 PM	Closing Comments Brad Berens, Chief Content + Communications Officer, Ascendant Network
5:30 PM - 6:30 PM	Community Reception, downstairs @ Carousel, 19-23 Charlotte Street, Fitzrovia, London W1T 1RL [graciously hosted by LiveRamp]
6:30 PM - 8:30 PM	Community Dinner, upstairs @ Carousel, 19-23 Charlotte Street, Fitzrovia, London W1T 1RL [graciously hosted by Criteo]
Nov 19, 2025
8:00 AM - 9:00 AM	Registration + Community Breakfast [graciously hosted by Pacvue]
9:00 AM - 9:20 AM	Opening Comments Susan MacDermid, Founder + CEO, Ascendant Network
9:20 AM - 9:55 AM	First-Look Research: Retail Media in an Era of Marketing Transformation Ruth Zohrer, Expert Partner, Bain & Company
9:55 AM - 10:25 AM	GM Think Tank - Day 2 Patrick Toolan, Head, Booking Ads, Booking.com Eloïse Nahon, Global Head, Retail Media & Advertising, ManoMano Gonzalo Rojas, VP, Value Added Services, Falabella.com Kristina Elkhazin, Global Head, Advertising, Klarna
10:25 AM - 10:55 AM	Practical Fundamentals for AI in Retail + Commerce Media [in partnership with Koddi] Larry Price, Head, Data Science, Koddi
10:55 AM - 11:25 AM	Agency Think Tank Kavita Cariapa, Head, Commerce Media, EMEA, dentsu Jonathan Lewis-Jones, Executive Director, WPP Media Commerce Ian Black, Head, Retail Media, Publicis Media Daniel King, Executive Director, Commerce Strategy, OMD EMEA
11:25 AM - 11:45 AM	Networking Break
11:45 AM - 12:15 PM	Breakout A - The Relevance Imperative: Winning in a Distributed Commerce World [in partnership with Rokt] Paul Stafford, Head, Very Media Group, The Very Group Marc Allsop, Head, EMEA, Rokt Gerard Aleñá Naval, RDM Lead Purina Europe, Purina	Breakout B - Trade vs. Retail Media [in partnership with Vantage] Drew Cashmore, Chief Strategy Officer, Vantage Rolf Oosterhoff, VP, Retail Media & Head, Albert Heijn Retail Media Services, Albert Heijn	Breakout C - Finding Demand: From Access to Impact [in partnership with StackAdapt] Renee Caceres, Head, Retail Media, StackAdapt Catalina Salazar, Global Sr. Director, Advertising, Wolt Jason Wescott, Global Head, Commerce Solutions, WPP Media
12:25 PM - 1:05 PM	Roundtable 2A - In-Housing Best Practices [in partnership with Kevel] James Avery, Founder & CEO, Kevel Carlos Paulo, Managing Director, Endless Retail Media Solutions, MC Sonae	Roundtable 2B - Can RMNs Build Brands? Marcin Bruś, Group Director, Advertising, Allegro Nicole Pilkington, Global Head of eCommerce, Barilla	Roundtable 2C - Changing Shopper Behavior in the Age of Agentic AI Larisa Dumitru, SVP Commerce, UK & Europe, WPP Media Nat Bertram, Director, AdTech, Advertising & Retail Media, Worldwide, Gopuff
1:15 PM - 2:00 PM	Private Invite-Only Focus Group [in partnership with TopSort] Yara Daher, Partner, Colosseum Strategy
1:15 PM - 2:15 PM	Community Lunch [graciously hosted by MetaRouter]
2:25 PM - 2:55 PM	AI + Retail Media: Three Perspectives Al Kallel, Founder & CEO, Nativeads.ai Vicky Brown, General Counsel Commercial & Chief Privacy Officer, WPP Jingying Liu, Head, Global Media Trading, Reckitt
2:55 PM - 3:25 PM	RMNs Achieving Walled-Garden Level AdTech & Insights [in partnership with Moloco] Polina Melnikova, EMEA Account Manager, Moloco RMP, Moloco Prateek Gupta, Managing Director, eCommerce & Retail Media, Omnicom Media Group UK Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe Nick East, Head, Retail Media, Mars Pet Nutrition
3:25 PM - 3:45 PM	Networking Break
3:45 PM - 4:15 PM	In-Store = OOH at Point of Purchase Florian Clemens, Director, Strategy, Proposition & Measurement, Tesco Media Carlos Paulo, Managing Director, Endless Retail Media Solutions, MC Sonae Sarah Oxley, Sr. Specialist, Shopper Marketing, Arla Foods
4:15 PM - 4:55 PM	Closing Keynote: What's Ahead for Commerce Media? Tash Whitmey, Managing Director, Tesco Media Romain Roulleau, Digital & eCommerce Director, Kingfisher Rolf Oosterhoff, VP, Retail Media & Head, Albert Heijn Retail Media Services, Albert Heijn Amo Aujla-Tse, Retail Media Strategy Lead, Publicis Groupe
4:55 PM - 5:00 PM	Closing Comments Susan MacDermid, Founder + CEO, Ascendant Network Jill Orr, Global SVP GTM, Retail Media, Criteo Daniel Gospodinov, Partner, BCG
5:15 PM - 7:15 PM	Private RMN Europe Ascendant Council Meeting

SCHEDULE