The ground isn't just shifting, it's liquefying. Between AI transformation, geopolitical volatility, trade war uncertainty, and a pace of change that makes a shiny new playbook obsolete by lunch, marketing leaders are navigating a moment no one has navigated before. The question isn't whether disruption is coming. It's how the hell you lead through it.

Join Gail Tifford and an exceptional panel of senior marketing executives from the GTAN (Gail Tifford Alumni Network) for a conversation that closes out the day with sharp insights and zero platitudes. These leaders will get into the strategy work: how do you build teams with the agility to keep up? How do you shift from hiring for experience to hiring for appetite? And where do you find the opportunity hiding inside the chaos?