The majority of large RMNs have successfully completed the first phase of their set up—establishing models to commercialize media to drive additional revenue into the retailer. Now, they must negotiate a trickier phase of growth. RMNs need to focus on developing strategic relationships with brands, innovating with channels across in-store, on-site, and offsite, and unlocking greater portions of brand budgets—all whilst balancing the most important stakeholder in the equation, the customer.

In this panel discussion, Retail Media Network leaders from Turkey, Germany, and the U.K. compare notes on their shared and individual challenges: how do retailers prioritize driving foot traffic to stores against serving their new brand partners? What countries are ahead when it comes to in store, and where is measurement most sophisticated? How critical are loyalty programs, and how do the RMNs convince brands to spend money with them rather than other kinds of media?