Helen is SMG’s Group Director responsible for Media, Insight and Innovation across SMG’s RMN partnerships (Boots, Morrisons, The Very Group, Co-op and ASDA) and their buy side agency Capture. Previous to SMG, Helen was at P&G for 20 years as a Brand Marketer leading 17 brands across 11 countries including Olay, Head and Shoulders, Pantene and Oral B. Helen has worked within Retail Media since 2015 when she was Senior Brand Director for P&G Global Tesco and P&G’s Head of Commerce Marketing for Northern Europe before she joined SMG in 2022.