Nick focuses on broadening and deepening relationships with Tesco’s key advertiser and agency customers. His team includes Strategic Planning, Agency Development and New Business Development and has been set up to recognise the more expansive role that Tesco’s retail media offering is playing on marketing plans.

Prior to this role, Nick was Head of Media at Tesco where he led a team to the Grand Prix at both the IPA Effectiveness Awards and Cannes Lions. He spent the bulk of his career agency-side, as Chief Client Officer at Mindshare leading accounts such as Nike, Meta, ITV, Heineken, Argos and Dyson.