Name
Keynote: Unleashing AI to Transform Marketing + Drive Growth
Date & Time
Monday, September 23, 2024, 1:00 PM - 1:40 PM
Speakers
David Kalman, Partner, McKinsey & Co
Olivia Kwon Best, GM Digital Strategy Group - Retail & Consumer Goods, Adobe
Olivia Kwon Best, GM Digital Strategy Group - Retail & Consumer Goods, Adobe
Description
Shaping your organization’s AI journey can be daunting, given the magnitude and transformative nature of the task. In this keynote, McKinsey & Company and Adobe share insights into building a comprehensive AI framework that unlocks business and economic value, AI in the cloud and generative AI for marketers to create better business outcomes.
Session Type
Content