Lindsey Blue serves as Head of Sales, GTM & Partnerships for Backpack Media, Sallie Mae’s media network. She leads the commercial strategy for bringing Sallie Mae’s unique life-stage intelligence to market, helping brands reach the next generation of consumers during pivotal moments when new needs, purchasing habits, and brand relationships are forming. Lindsey oversees advertiser and agency partnerships, go-to-market positioning, and activation strategy across managed and programmatic channels.

Prior to joining Sallie Mae, Lindsey held progressively senior leadership roles at PubMatic, building and expanding strategic relationships with leading brands and agencies. With 13 years of experience across advertising and technology, she has been recognized by Business Insider as a Rising Star of Adtech and nominated for Cynopsis’ Top Women in Media Awards. Her expertise spans programmatic advertising, audience strategy, and translating differentiated data and technology into meaningful growth opportunities for brands.