Everyone else meets the consumer at the cart. Backpack Media, powered by Sallie Mae (#1 private student loan lender in the nation), meets Gen Z before the habit forms.

Join us for a data-driven discussion on how life-stage intelligence helps identify category-entry moments for Gen Z before purchase behavior exists. Using deterministic education, financial, and demographic signals from 16 million verified students and parents, we'll explore how brands can win the first credit card, first apartment, first internet provider, first banking relationship, and other decisions that often shape decades of loyalty. We'll also discuss why life-stage signals may become one of the most powerful complements to today's retail media and commerce media strategies. We have data and predictive intelligence no one else has! Not only that, we have a unique blends of educational, housing, and financial attributes via our 1P data.