We've been talking about "leading through digital disruption" since banner ads. Now? It's not just disruption—it's a tsunami.

Join an exceptional panel of marketing leaders from GTAN (the Gail Tifford Alumni Network) as they get real about leading when the ground won't stop shifting. These aren't theoretical exercises—these are executives currently steering high-growth brands through AI transformation, potential trade wars, midterm election volatility, and whatever fresh hell emerges between now and April.

What makes this conversation different? These leaders have navigate recent tectonic shifts—COVID lockdowns, the George Floyd moment, and beyond. They know what it means to lead teams when the rulebook goes into the wood chipper. Now they're applying those hard-won lessons to an even more volatile landscape—whether navigating AI at scale, managing in highly regulated industries, or building brands in sectors where trust is everything.

Moderated by the always insightful, always funny Gail Tifford, this panel isn't about celebrating resilience or offering platitudes about "embracing change." Expect sharp insights, real talk, and actual laughs as these leaders dig into the actual work: How do you set up your team to thrive in chaos? What leadership muscle did you build during recent crises that you're using right now? How do you make strategic bets when you don't know if tariffs will upend your supply chain or if Greenland becomes a geopolitical flashpoint?

Different industries. Different pressures. Same question: How the hell do you lead through this? Come for the wisdom, stay for the chemistry.