How are creators transforming the digital landscape, reshaping media consumption, and driving innovation around publishing, audience engagement, and brand partnership? When the blogosphere erupted in the early 2000s, suddenly one-person publishers abounded and became increasingly professionalized. Mommy bloggers became Mom bloggers. Then came YouTubers and influencers. Nowadays, multiplatform creators (TikTok, YouTube, Instagram, podcasts, newsletters, and more) think of themselves as brands. Big advertisers want to work with them, but how? This panel will bring together industry leaders to talk through the dos and don’ts, the opportunities and the obstacles, when it comes to the intersection of marketing and the Creator Economy.