Exciting New Media Opportunities, Old Reliables, and the Media That’s Fading Fast.

How are media investment heads at leading brands rethinking media in an age of massive, multidimensional disruption? What new opportunities excite them? What’s evergreen? And where are they reducing investment? Plus, what causes them to count ceiling cracks in the middle of the night? For example, how are marketers redeploying media dollars around the Creator Economy? As more and more sports rights flow from broadcast and cable to big streamers like Amazon Prime Video and AppleTV+, does that change the way advertisers think about live sports? In this dynamic discussion, marketers from different industries (finance, pharma, beauty, and more) will compare notes about what excites and alarms them as they plan for the rest of 2025 and into 2026.