With nearly 30 years of experience in retail, experience in store operations, finance, digital marketing, and loyalty programs. Having worked for over 20 years with ASW, including notably more than a decade at Superdrug, highlights include launching the original Superdrug.com and initiating the company's first customer loyalty scheme.

Currently, the Chief Digital Officer for Europe leading the eLab Europe team, which was founded in 2014 to specialise in online business, digital marketing, content, analytics, UX, and the development of mobile apps and websites. My teams in London and Milan are focused on digital and O+O (Offline + Online) growth, aiming to deliver exceptional customer experiences and leverage technology to improve sales, profit, and customer engagement.

I have recently added to my responsibilities as Collaboration Director, Group CEO Office. This part of my role involves driving business wide initiatives to deliver our strategic priorities of revenue growth, customer experience and improving efficiency.