Susan MacDermid, Founder + CEO, Ascendant Network
We close the first day of the inaugural RMN Europe Ascendant Boot Camp with our signature format: the Ascendant Interview. Ascendant Network founder and CEO Susan MacDermid will sit down with Dan Jarvis, who leads digital across Europe for AS Watson—the world's largest international health and beauty retailer, with over 16,500 stores in 29 markets worldwide. We’ll learn about Dan’s early career, from working in a local sport shop to becoming a Marks & Spencer store manager. Later, at Superdrug, Dan made the leap from the finance department to head of marketing. Then he went to Superdrug’s parent company, AS Watson, where he led ecommerce and then became Chief Digital Officer for Europe. Most recently, Dan joined the company’s Group CEO Office as Collaboration Director while still leading digital across Europe. You’ll get to hear Dan’s story and also the lessons he’s learned from it, how retail media fits into AS Watson’s broad plans, and what “O+O media” means (it’s different than O&O). Don’t miss it!