In this dynamic session, two industry leaders from global CPG brands dig into the big question when it comes to retail media: what do advertisers want? Moderated by a longtime agency CEO, this trio will dig into marketing issues like how retail media fits into the rest of a marketer’s advertising. In addition to lower-funnel activities, do marketers think that they can build brands using retail media? What metrics really matter? How is consumer behavior changing, and how can retail media take advantage of those changes? Budget for retail media is growing, but what other channels are losing budget? Plus, what are brands looking for from partners across the marketplace? Agencies, RMNs, AdTech and MarTech? Don’t miss this exciting opportunity to hear straight from clients.