Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem.

Previously, he was a Vice President & Principal Analyst at eMarketer, focusing on retail and ecommerce. There he covered topics including retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, the digitization of the store, holiday shopping, and Amazon Prime Day.

Andrew also served as SVP of Marketing & Insights at comScore, where he oversaw the company’s global marketing insights and thought leadership initiatives.

He is often sought for commentary on retail media, ecommerce, digital advertising, social media, and all things Amazon, appearing in leading news organizations like The New York Times, The Wall Street Journal, The Economist, The Financial Times, Advertising Age, CNN, Fortune, Reuters, and Bloomberg. He has also published more than a half dozen articles in the Journal of Advertising Research.

Andrew holds an MBA from Northwestern’s Kellogg School of Management and his undergraduate degree from Duke University.