Name
Opening Keynote: The Future of Retail Media is the Future of ALL Media
Date & Time
Thursday, September 26, 2024, 9:10 AM - 9:40 AM
Speakers
Description
More than ever, performance is driving today’s retail media as retailers push new boundaries and advertisers capture the best return on their spend. But are we registering the best return in media? Join Andew Lipsman as he posits why we should look closer at where media dollars are flowing and how they’re being accounted for today and tomorrow.
Session Type
Content