Commerce media continues to accelerate heading into 2025, but not all media networks are created equal, and finding success can be challenging both for the retailers and the brands. So how have things evolved from the year and where are we headed? In this closing keynote, GMs talk strategy as they discuss having the right resources in place, how technology is helping to refine offers and prove ROI, and creating sustainable revenue for the retailer while creating value for the brand while creating a better experience for the customer.