Anna Kruse is Vice President, Media Strategy, Performance & Activation. Anna joined the company in 2015 and leads media strategy, planning and buying for the organization. Anna also oversees Best Buy Ads’ strategic capabilities including advertising product development, audience development, reporting, and insights.

Anna’s retail and media expertise runs deep—prior to joining Best Buy, she was in various roles at Mall of America, Village Voice Media and Target including leading sales, planning, and product teams for Target’s retail media network.

Most recently, Anna was the Vice President, General Manager for Best Buy Ads. In this role, she led the relaunch of Best Buy Ads in 2022 including the product portfolio, brand positioning and team structure. Anna has a Bachelor of English and Mass Communication from the University of South Dakota. She serves of the board of directors for the nonprofit Genesys Works of the Twin Cities.