Name
Brand Think Tank
Date & Time
Thursday, September 26, 2024, 3:15 PM - 3:45 PM
Speakers
Stefani Cohen, VP, Digital Marketing & Media, Shiseido
James Rothwell, MD, Brand Marketing, United MileagePlus & Kinective Media, United
Matthew Fantazier, Head, Integrated Media, Kenvue
James Rothwell, MD, Brand Marketing, United MileagePlus & Kinective Media, United
Matthew Fantazier, Head, Integrated Media, Kenvue
Description
From scaled, addressable audiences to capturing results via closed-loop reporting, Retail Media is providing advertisers with the opportunity to measure the ROI of their RMN spend just as they measure their other media investments. Join us as our signature Brand Think Tank shares whether they accept RMN measurement or utilize their own marketing mix models to determine what’s working + how they’re navigating today’s retail media landscape + what they want to invest more.
Session Type
Content