Name
Brand Think Tank
Date & Time
Thursday, September 26, 2024, 3:15 PM - 3:45 PM
Stefani Cohen James Rothwell Matthew Fantazier
Description

From scaled, addressable audiences to capturing results via closed-loop reporting, Retail Media is providing advertisers with the opportunity to measure the ROI of their RMN spend just as they measure their other media investments. Join us as our signature Brand Think Tank shares whether they accept RMN measurement or utilize their own marketing mix models to determine what’s working + how they’re navigating today’s retail media landscape + what they want to invest more.

Session Type
Content