Prior to Traction, Lauren led North America marketing teams that helped scale lululemon over a nine-year period from a $500 million brand to a $6 billion one—largely without any paid media. Our team and our clients benefit from both her operational expertise scaling high-performing teams, and her experience leading out-of-the-box marketing programs. Earlier in her career, she led an international team of 35 entertainers in 6+ venues, on 3 separate 5000+ passenger cruise ships globally for Royal Caribbean, and was responsible for the strategic planning of programs and a high-end guest experience. On top of all that, she was part of the entertainment herself, singing and playing sax.