Aaron Fetters is the CEO, Managing Partner for Transparent Partners, a leading marking technology, data and people consultancy. Aaron has spent a 20+ year career delivering value for the world’s largest brands. Early in his career he was on the front line of the “digital revolution” at Procter & Gamble helping guide many of their brands into the digital advertising and eCommerce era. He then spent several years at the Kellogg Company serving as director of the Insights and Analytics Solutions Center overseeing a broad marketing insights organization. More recently Fetters held the role of Executive Vice President at comScore. Aaron later became a founding member of two venture backed advertising technology companies.

Fetters' positions have enabled him to play an expanding leadership role within the digital and marketing research and analytics industry at large, through key roles and speaking engagements with the Advertising Research Foundation (ARF), I-COM, iMedia, Association of National Advertisers (ANA), Coalition for Innovative Media Measurement (CIMM), and other organizations. Fetters formerly served as Co-Chair of the ANA Measurement Committee.

Fetters has received multiple recognitions throughout the Marketing and Research industry for his achievements including the ARF Great Minds Game Changer Leadership award.