Pete Blackshaw is Co-founder and CEO of BrandRank.AI, a fast growing start-up on a mission to help brands measure, protect, and grow trust through the power of AI-driven search and discovery, especially in high-consequence areas such as sustainability, product performance, data and AI usage, supply chain, and service. Most recently, Pete was CEO of Cintrifuse, a syndicate “fund of funds” and startup incubator created by P&G, Kroger, Western & Southern and other major entities in the Greater Cincinnati region. He previously served as VP of Digital Innovation and Service Models, and earlier Global Head of Digital Marketing. & Social Media, at Nestle, S.A.s global headquarters in Vevey, Switzerland. Pete pioneered Nestle’s industry-recognized Digital Acceleration Team (DAT), the Silicon Valley Innovation Outpost (SVIO). the HENRi Open Innovation platform, and the migration of 210,000 employees to the Facebook Workplace collaboration platform. He served as CMO of NM Incite, a joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and periodically authors columns in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com , one of the web’s first consumer-feedback portals, and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He’s a 2016 Mediapost "Online All Star" recipient, a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.